Loxwood Joust Case Study

Business Overview

Legend Presents runs and manages the annual Loxwood Joust event which runs over a number of weekends each summer. The event has now been running for more than a decade and is well-established in the events market. It currently accommodates more than 20,000 visitors each year and in addition to the main Jousting tournament which is carried out each day also consists of a number of workshops, experience and catering options including a Medieval Banquet. Tickets, bookings and travel are managed through their website with QR code entry to the event to speed up administration on site.

The Brief

The client's previous site lacked the flexibility and scale to move the business into a more efficient and user-friendly platform for its users. IDS Logic was engaged with our creative partner to remodel the client's offer from the ground up. The many ticket and event offers were a significant barrier to easy navigation and conversion. This process required reducing so that it was simpler to move from a selection of an event through to purchase in the minimum number of steps. They also wished to move the user/customer into buying into an experience rather than simply purchasing tickets to a joust. This would require a very different approach and user journey.

Solutions Overview

Legend Presents required a very different proposition for their users, one which would tell a story and move them into a more experiential position. Design and user journey became key to the success of this approach. Working with our technical partner the site was redesigned in a more filmic and inclusive manner showing how users could engage more widely in the whole event.

We moved away from displaying every instance of a ticket for date, time and age being listed individually to a more menu and configurable option. This reduced the overwhelming number of combinations and clicks required to create a family order to their minimum. This was achieved through the inclusion of Foo Events ticketing system which seamlessly integrated into WooCommerce. Each Event or workshop could now be managed and added to basket and viewed much more efficiently. The result was a marked decrease in dropout and fewer administration queries.

One key requirement was to improve the ticketing process. Foo Events allowed for this by auto generating a downloadable PDF and QR code. This was a game changer for our client. It eliminated postage costs and any associated delivery issues, sped up event entry and streamlined administration.

Our clients previous site did not provide for easy management or updating of products, content or managing users / sales. The choice of WordPress, Woo and Foo significantly eased day to day management of the site, allowing them to focus on providing their customers with the best possible event and experience.