A Digital Marketing and Lead Generation Platform for Pickfords

Creative | UX | Custom Development | Sitefinity CMS | Microsoft Dynamics Integration

“Our new website has significantly improved our digital marketing and our ability to manage it.
IDS Logic has again proved their expertise in project delivery and lead us to a successful on-time launch.
Our new website can now truly support our evolving business strategy to remain at the forefront of our sector.”

Lyndsey Wallbank
Consumer Sales and Marketing Director, Pickfords Move Management

The Brief

Pickfords offers a broad range of removal and storage services to business and consumer markets. The legacy website had become cumbersome to navigate and manage and was not reaching its potential as a digital marketing platform. Pickfords commissioned IDS Logic to redesign and develop the website to improve reach and conversion and enable the Pickfords team to take control of their content using the Progress Sitefinity CMS.

Our Approach

Starting with a review of Pickfords products and services, IDS Logic devised a new information architecture to reorganise the website’s content and improve the site navigation. A fresh, responsive design now presents services more clearly and new calls to action have been introduced to drive conversion. Full training was provided allowing the Pickfords team to use the full capabilities of the Sitefinity CMS. Online enquiries, which included a move quote tool, were integrated with Pickfords’ Microsoft Dynamics platform.

The Outcomes

The primary measure of success for this website was the volume of leads generated. Within weeks of launch, all primary enquiry types had shown a significant uplift in volume across desktop and mobile use cases. Building on this success, Pickfords and IDS Logic have further developed the website with new ways for customers to interact and have pioneered an innovative video survey tool that enables customers to obtain a quote for their move in a real time, remote consultation with a Pickfords Move Manager.