Abode Design Case Study

Business Overview

Abode Designs is part of a larger PLC with interests across the kitchen and bathroom estate. Abode is a British-led, design-focused manufacturer and supplier of premium kitchen and bathroom fittings.

The Brief

Abode Designs had seven separate websites built on a custom platform that was reaching end of life, creating significant risk to business continuity. The company needed to consolidate its digital estate into three streamlined instances, ensuring greater efficiency and a stronger brand presence. They wanted to migrate to a proprietary platform that gave them independence from individual suppliers, complete control of their content and data, and the flexibility to integrate with back-office systems such as PIM and CRM. IDS Logic was engaged as the technical partner to redesign, rebuild, and future-proof Abode’s digital presence.

Solutions Overview

We covered the following key areas:

• Conducted a comprehensive UI/UX exercise and detailed data analysis.
• Reviewed all back-end digital and administrative processes.
• Unified Abode Designs and Abode Shop instances as the foundation for PRONTEAU and ProBoil (phased rebuild).
• Integrated product warranties directly into the CRM.
• Enabled catalogue data management and publishing via PIM.
• Delivered a scalable Magento Commerce platform that aligned with business goals and brand strategy.