A Lead Generation Website for Hoults Removals

Creative | UX | Sitefinity CMS | Hosting & Support

“Hoults Removals enjoys a proud position in the North East and has a very rich heritage.
It was important to us that the new website reflected this and the new web design has significantly
raised our profile in our target market. We can now project the individuality of our brand online and
show how we’re different to our competitors in the region.”

Chris Pearce
Marketing Executive, Hoults Removals

The Brief

Hoults Removals is a regional removal and storage brand serving the North East of England. The original website lacked support for mobile devices and was presenting a barrier to the company reaching its customers. The absence of content management was also making it difficult for the Hoults team to update the website. The ultimate objective of increasing online enquiries formed the web brief to IDS Logic.

Our Approach

A clean, responsive web design now presents Hoults services in an accessible and digestible way, emphasising the friendly and approachable nature of the brand and offering compelling reasons to enquire using a simple enquiry form. With stability and security at the heart of any successful website, IDS managed the hosting infrastructure and support arrangements for the new site and delivered a web platform which as well as loading extremely quickly also remains stable and operational without downtime.

The Outcomes

The new website has positively influenced Hoults’ digital marketing. It has been very successful in its prime objective of increasing web enquiries and the web enquiry conversion rate has doubled since launch. The qualification of leads has also improved as a result of better segmentation of enquiries by service type. All Hoults services are now differentiated from the competition by the simple and unifying “Moving the things that matter most” brand proposition.