So, you have a BigCommerce store. You can’t afford to have a single minor checkout hiccup in this time. This can more likely frustrate your customers, resulting in cart abandonment. Indeed, a worrisome situation for your business!
If you don’t want to lose your valuable customers, it’s necessary to provide them an impeccable checkout experience. This post will provide specific pointers to help you optimise your checkout process. So, let’s get started!
Checkout process can make or break your online business. It’s key to drive customer acquisition, retention, and satisfaction. When it works well, you can make customers happy who shop repeatedly from your BigCommerce store.
In the simplest words, a happy customer is a loyal one. You can win the trust of your potential customers by providing them a hassle-free buying experience that can be achieved with easy checkout facility.
But, before that, you should dive into the complaints that customers have with the checkout process.
What Customers Complaint Most About Checkout Process?
Although, your customers have full plans to shop and added products in their carts, there’s still a significant chance that you could lose sales. This might be due to the fact that your BigCommerce checkout process filled with issues that customers commonly complain about.
Let’s take a look to know what they are.
- Lengthy & complex checkout form.
- Asking too much information that is irrelevant to purchase.
- Missing “Guest Checkout” option.
- Painful mobile experience
- Unsecure payment options
Instead of wasting time in worrying about reducing sales, it’s best to fix your checkout issues soonest.
What Steps Should Be Taken to Optimise Your BigCommerce Store Checkout Process?
Optimise your BigCommerce store checkout process is the right decision. It can provide more business by decreasing the cart abandonment rate. So, let’s dive deeper into the steps to make this process as simple as possible for the customers.
Keep It Minimalistic
Modern day customers are always in a hurry! They want to make a quick purchase. Anything too complicated or elaborate can turn into cart abandonment. Make sure your BigCommerce store should offer faster and easier checkout process. Don’t go overboard while designing your form. Just keep those fields that are relevant to the purchase.
Make it Mobile-Ready
With customers buying heavily from their mobile devices, it’s clear that your checkout process should follow mobile-friendly practices. You should optimise your process for devices like smart phones, tablets, and laptops. Apart from that, you should also integrate mobile wallet options like Apple Pay and Google Pay for paying convenience.
Add Guest Checkout Option
There are some customers who have trust issues and hesitate sharing their personal and banking details while ordering. It’s necessary to provide them a secure payment experience. But, some security measures have only increased time and friction to the process. One possible way is to enable “Guest checkout” option in your BigCommerce store that doesn’t collect or stores information personal information.
Diversify Payment Options
Already, numerous BigCommerce stores exist worldwide. You can stay competitive by offering customers a variety of payment methods, such as debit/credit cards, COD, Buy Now Pay Later (BNPL), mobile wallets, and much more. Accepting different payment methods during checkout is an effective way to reach out to maximum customers. When they see a payment method they trust, it can encourage them to shop again and again.
Perform Localisation
If you’ve customers from different geo-locations, you should localize your checkout process. You should find out the countries in which you want to sell and then perform localization of the checkout experience by page translation and displaying local currency for customer’s convenience.
Wrapping Up
Investing your time in optimising your BigCommerce store checkout process can pay off your business immensely in the long run. It can bring optimal conversion, data collection, and speed. Speak to an experienced BigCommerce Development Agency to help you optimise your store checkout process for higher conversions.
