ICA Website Transformation Case Study

Business Overview

ICA (International Curriculum Association) is a global education organisation supporting international schools with world-class curriculum, professional development, and accreditation services. Their digital ecosystem spans three major platforms:

• A public-facing corporate website
• A subscription-based curriculum portal
• A third-party LMS for educator training

Over the past two years, ICA has partnered closely with IDS Logic to modernise its digital infrastructure and create a connected, scalable, and future-ready ecosystem. This collaboration has focused on integrating these platforms to ensure a seamless experience for users and administrators, reduce operational friction, and support ICA’s broader strategic goals.

This case study highlights yet another major milestone in this multi-year programme: the full migration of the ICA corporate website from Laravel to WordPress, which establishes a foundation for deep Salesforce integration, unified portal workflows, and long-term digital evolution. By building on the lessons and infrastructure from the portal project (see our previous ICA Portal case study), IDS Logic has ensured continuity and synergy across ICA’s digital estate.

The Brief

ICA’s existing corporate website was built on a Laravel framework. While functional, it created significant operational challenges:

• Daily content updates required developer intervention
• No CMS flexibility for marketing or content teams
• Page creation was slow, expensive, and rigid
• Lead forms were not reliably connected to Salesforce
• No unified data flow existed between the website and portal
• Any enhancement or redesign incurred significant cost
• ICA was missing opportunities due to publishing delays and a lack of agility

ICA engaged IDS Logic to rebuild the website with clear objectives:

• Provide full editorial and operational control
• Ensure reliable, fully mapped Salesforce integration of enquiry forms
• Connect the website to the ICA portal environment
• Reduce long-term maintenance costs
• Enable fast marketing execution without technical bottlenecks
• Create a platform that supports the broader digital roadmap, including onboarding automation and Salesforce optimisation

This project represented Phase 2 of a larger transformation programme.

Solutions Overview

The project involved completely reconstructing ICA’s Laravel website on a modern WordPress + Elementor architecture, strategically aligned with the portal’s flexible content strategy.

01. Website Migration & Rebuild in WordPress

• Rebuilt all templates, components, and page layouts.
• Implemented a modular block-based system consistent with the ICA portal.
• Ensured full CMS control for ICA’s internal team and their marketing agency.
• Established flexible page templates for future scalability.
• Added multi-language capability supporting Chinese, Dutch, and Spanish.
• Created a unified editorial experience across both the website and portal via Single Sign On (SSO).

This upgrade replaced legacy code with a manageable and cost-efficient platform.

02. Enhanced Salesforce Integration

• Connected relevant lead forms directly into Salesforce.
• Ensured correct field mapping for consistent data quality.
• Resolved legacy bug issues from the Laravel setup.
• Set the foundation for automated journeys such as:

1. Trial account creation
2. Prospect → Salesforce → Portal onboarding
3. Real-time updates for renewals and invoicing

This ensured ICA’s lead management and sales processes are reliable and future-proof.

03. Website-Portal Integration & Single Sign-On

• Implemented (Single Sign On) SSO so ICA admins can log in once to access both systems.
• Aligned WordPress with the portal’s infrastructure
• Connected the website's news section to the portal’s content hub
• Enabled content to be published and surfaced across systems
• Reduced admin management overheads

This integration is a key enabler for ICA’s long-term plan to merge data flows across the digital estate.

04. Marketing Flexibility & Editorial Control

The new WordPress setup was introduced:

• Flexible content blocks
• Reusable Elementor components
• Customisable CTAs
• Easily adjustable navigation
• Drag-and-drop page creation

ICA’s marketing agency can now produce campaigns, pages, and updates independently and instantly, significantly improving agility.

05. Performance, Compliance & Future Governance

• Integrated the WordPress environment with the Azure-based portal through a unified Single Sign-On process.
• Strengthened security, user access management, and reliability by implementing two-factor authentication and a unified Single Sign-On process, ensuring that only verified users can access the WordPress environment through the portal.
• Introduced a system that fits ICA’s ongoing retainer model.
• Ensured the platform acts as the base layer for future phases, including onboarding automation and enhanced engagement journeys.