eCommerce businesses by nature are always evolving. The one that remains in-tune with cutting-edge updates win. That’s why Shopify trends continues to roll-out in order to provide well-deserved chance to eCommerce businesses to succeed.
With every Shopify new feature update there is something to cover for eCommerce companies. All such recent updates are important to cover by Shopify merchants for their own longevity.
Shopify focuses on magnifying its native functionality with every update that comes along with having a goal to improve overall functionality of the system. Let’s have a comprehensive overview of all the Shopify updates rolled out recently.
Key Shopify Edition 2023 Updates and How to Utilize Them
With these latest updates Shopify has taken more responsibility of adding new features on its own rather than relying on extensions for different services. Let’s find out how these updates are helpful.
1. Metaobject for Dynamic Content Models
Metaobjects refer to custom data structure. They can be used to add additional content (parameter) to products in the catalogue. With metaobject it is easier to create shoppable galleries, collection banners and more.
Metaobjects make dynamic content model management easier as it can be populated with all the applicable fields so that store managers can easily manage it in the store editor.
2. AI-Powered Recommendations
As the entire world is rejoicing to the advent of AI-driven content, Shopify has given something to every Shopify development company too.
With Shopify magic, companies can generate enticing product descriptions even if a minimal input (description) is provided to the system. As the content is generated automatically, it can be added for a wide range of similar products.
3. Higher Checkout Flexibility
Optimizing checkout is easier with Shopify now. Shopify’s new feature update has made it super-fast for customers to make quick purchases.
Moreover, Shopify Plus merchants can now benefit from a new checkout drag and drop editor to integrate additional functionality in order to control the checkout experience.
3. Enhanced Search Capabilities
Shopify has enhanced search capabilities for better results. As Google search offers results along with typing the queries, internal search offers product recommendations simultaneously while search is made.
This improvement means the store search will bring relevant results alongside for every new search made.
4. Improved Shopping Localization
Shopify has enhanced the range of tools that are exceptional when it comes to help merchants sell more online.
With new feature updates Shopify development company can now have solutions to control shipping and fulfilment, redirection based on geolocation, the ability to control which products are visible to which market, and the ability to configure order routine.
5. Inventory Tracking Option
To help with a new comprehensive inventory tracking option, Shopify offers new inventory states API. It helps to sync stock (on-hand) across locations. Data sync can also be done from external platforms.
Besides inventory tracking, return management has also been made more dynamic with several improvements. There are new APIs that offer greater control, self-serve returns and more that offers greater convenience to the clients.
6. Customized B2B Experience
There is a new possibility for B2B sellers to include quality rules for maximums and minimums of different products in the catalogue.
There is also a possibility of adding custom logic to the checkout using Shopify function. Catalogues play a part in customizing the experience for the shoppers by giving them discount option at the checkout.
Other Important Updates
The other important updates include:
- New image optimization option: Shopify has introduced technology that automatically renders the images from the cache to offer the most optimized image for the visitors.
- Making changes to subscription is easier: changes to subscription contracts are easier to make along with local delivery and in-store pickup option.
- Improved ad campaign: with Shopify trends, ad campaigns are now easier to improve by adding Instagram, Facebook, and Pinterest as Shopify audience now also support the Google network.
- Headless commerce: There are new tools for headless commerce to integrate changes at backend separately.
- Low code solution: Low-code solution is for enterprise retailers so that stores can be built highly flexible with the help of 30+ components
The Ending Thoughts
With so many updates coming in for Shopify, it’s enticing for every Shopify development company to offer enticing services to the clients.
Moreover, with so many recent updates it is also important to consider only those that will matter the most and will work the best for a Shopify store.
However, the selection of the right company matters the most as it will help to make or break the impression of your Shopify Store.
