Ecommerce industry is booming at a rapid pace. Many retailers are moving their business online to extend their reach and boost revenue. This way, the competition has become fierce in the market that has led to the businesses vying for the attention of their prospects.
While investing time and efforts in eCommerce development, it is compulsory that they add all the elements on their stores which compels them to take an action faster. One such element is a CTA (Call-to-Action) button.
Note that, a visitor will shop from your store when you add a persuasive eCommerce CTA on your store. If you don’t pay much attention towards the design and detailing of your CTA buttons, then now is the time to do so. This will maximize the chances of conversion, which will ultimately accelerate the business growth.
What is CTA?
A CTA is a button that has been designed for the users to take a particular action on the website. It is one of the result-driven ways to win the attention of your target customers. These buttons are helpful in guiding the visitors “what step to take next”.
The most commonly used CTAs on the eCommerce store are:
- Sign Up Now
- Request a Free Demo
- Subscribe for a Newsletter
- Add to Cart
- Buy Now
Useful CTA Designing Tips for Your Ecommerce Store
Before developing CTAs for your eCommerce store, you have to pay attention towards its designing to get the desired results. Here are some design considerations for your CTA buttons:
Make sure that the size of your CTA is not too small or big. But, you need to check that whether it is visible to the customers properly or not. Remember that the size should be big enough that your prospects can see without any hassle.
When you choose the color for your CTA, you need to keep the background and button colors different. It has to be contrasting to stand out on the page effectively. This will give a boost to the conversion rate. The popular choices of colors for CTAs are red, green, orange, and yellow.
To catch the attention of your users, you need to choose the CTA wordings wisely. It is recommended to use less words, but they have to be persuasive that makes the visitors to take an action immediately.
Now, you have to decide the location of the CTA on your eCommerce store. Always place the CTA button on the page where the visitors can see easily. You can even go for the sticky CTA on your page, which the visitors will see every time while scrolling.
To create persuasive CTA buttons for your eCommerce store, you can take help from the eCommerce development agency. They have the skilled team of designers and developers to help you in building highly converting CTAs. To choose the right option, you should do a proper research online to get the meaningful results.