Ecommerce has seen a tremendous growth in the past few years and together with it the headless architecture has been much in talks and is considered as the future of ecommerce. With merchants, ecommerce platforms and various technology partners, ecommerce development companies are highly focusing on readying for this shift.
Traditional Magento ecommerce websites have their back end and front end tightly integrated, but with the concept of headless, the front end is developed separately from the backend of Magento. It is a standalone software that communicates via an API with the backend. Today, the headless Magento ecommerce is a great option to make big in the market and the latest version offers this technology and makes it an ideal choice for the ecommerce stores.
Why Choose the Headless Architecture?
Customer shopping modes have changed a lot, earlier the shoppers used to purchase directly from the desktop site, but now customers consume web content through a wide range of interfaces that include smartphones, tablets and etc. As an ecommerce store owner, if you are looking to achieve the best in class mobile UX or have complex needs around the front end, then a headless CMS is the best option before you.
The benefits of the headless approach are huge as the headless ecommerce divides the store’s customer facing layer from the system facing layers. Thus, when the customers interact with your store and app, everything that is done at the back-end is controlled separately and so both the layers don’t have to interfere with each other.
With an independent customer facing layer, the front end focuses on only what concerns the audience and this helps to boost the efficiency and manage the content, improve the performance of the store and also make things easier to handle.
Another most important benefit of choosing the headless architecture is that the front end and the back end are totally separated and so any glitch in one system would not have an effect on the other. Even the speed of the front end layer won’t get affected by anything that goes wrong with the backend. This makes the browsing and the navigation of the Magento store fast.
It is very easy for a Magento developer to update the front end based on the latest trends and requirements of the customers while maintaining the reliability, security of the backend. This makes the management very easy and flexible.
Innovation is the key to success and an eCommerce site that is innovative and offers a great user experience is bound to be successful in the market. Personalization is a great means to deliver what the customers want and with the headless system, you can experiment without fear of slowing your website down. For example, you can keep your backend experiments running without disrupting the shoppers who are using the front end search function.
The decoupled architecture often lets you make great changes in your front end without disturbing the system facing layer and vice versa as updating one will not have any effect on the other. This means that new functionalities and Magento integrations can be applied with much less time, cost and energy because of the openness of the architecture.
Headless architecture is decoupled and are no longer a package deal, so you don’t have to purchase anything in bulk and then end up with a software that you no longer need. Instead, you can work closely with your technology team and identify the core integrations that make sense for your business and the one that will actually have an impact on your bottom line.
Magento eCommerce is a good fit for the headless architecture as it is highly extensible and the performance of the store can be heavily impacted if both the front end and the back end of the platform stay combined. Web stores having heavy content, media rich content elements can avail the advantages of headless Magento 2.