Read on the post to know the major highlights of Meet Magento UK 2024. The article summarizes the highlights of the event.
Major Insights of Magento UK 2024: The Highlights and Updates
Engaging in the eCommerce industry demands staying updated with the latest trends and strategies. One such event that helped Magento enthusiasts remain updated was Meet Magento UK 2024. The insights from the events is helpful for every Magento development company operating in the industry today.
Offline conferences like this offer unparalleled opportunities to absorb new knowledge and share experiences. It is the right podium for developers and professionals to connect with like-minded professionals. Events like these offer the right fusion of networking and learning. Cutting-edge strategies showcased in such events helps keep you ahead of the competition.
Here is the insight of the most prominent eCommerce and digital marketing events that offered new opportunity for a number of eCommerce companies offering Magento-centric services.
Let’s have a round up of the major takeaway from the event:
eCommerce success management
It is a major concern for eCommerce merchants to find out whether their eCommerce sites are doing well. This implies that figuring out if the site is successful sometimes seems difficult. So, here is the formula to figure out.
| Revenue per Visitor (RPV)= Total Revenue\ Total Number of Visits
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By calculating this, it gets easier for merchants to figure out what is working and what’s not working for them.
Mobile traffic conversion to revenue
One of the issues in eCommerce today is the discrepancy between mobile traffic and revenue. Despite the surge in mobile responsiveness driving higher traffic, this increase isn’t translating into proportional sales.
Consider Cyber Monday as a prime example. It marked the largest shopping day on record, with sales reaching a staggering $7.9 billion—roughly $24 per person in the US. Interestingly, over half of the traffic (51.4%) originated from mobile devices, yet these accounted for just $2 million, or 26.3%, of the total sales.
This stark contrast highlights a crucial challenge for merchants: the need to effectively convert mobile traffic into revenue.
Reduced distraction and improved sales
Minimizing distraction on eCommerce sales was another key concern. Here are the ideas to improve the same.
Optimize Coupon and Promo Code Fields: Visible coupon code fields can sometimes distract customers and result in abandoned carts, especially when the codes don’t work.
Reconsider Wish Lists: Originally designed to increase sales, wish lists often lead to customer procrastination. Disabling this feature could encourage immediate purchases.
Evaluate Breadcrumb Navigation: With efficient site navigation, breadcrumbs may become redundant. The Magento community is currently experimenting with their removal to determine if it reduces distractions and enhances the overall shopping experience.
Added to all these discussions, there were major highlights also. Here is a round up of all these highlights.
- Progressive Magento apps are leading the way. It is important for merchants to think in the same direction.
- PWA version have a greater demand. Shifting towards the same will add more profit.
- The Magento community is al there to offer major support for PWA apps, allowing new developers to join progressive community.
In Conclusion
The event’s closing session was by Philip Jackson who marked his speech’s end quoting “Do what you can, with what you have, where you are.” He emphasized on the importance that Magento community holds while encouraging new developers to be apart of growing Magento community. This is sure to help new talent to easily become a part of growing Magento support and maintenance company.
