Social selling uses trust. Trust is built through personal connection when selling products. In today’s fast-moving digital space, selling through social channels is paramount. The blog here discusses how Shopify development can complement social commerce.
Effective social selling means getting in talk with potential lead through social channels, building a relationship, taking customers through the sales funnel, and eventually converting the lead.
The most important phase across customer sales funnel is building a relationship with them. In order to build this relationship, social media leverage can help companies win the game of acquiring more and more clients.
The method of social selling is quite different from traditional methods of advertising. While in latter it’s all about advertising product’s benefits to gain the clients, the former is all about relation building with the clients.
Social selling provides value to the clients even before the customer is asked to buy anything. And for the seller it’s an added advantage to build a name for the brand. however, there should be an apt social media strategy that could help win this game.
Effective Pillars of Social Media Strategy
An appropriate social media strategy can be the key to smoothly take your prospect towards a successful lead. Given the ever-growing number of users, easy management tools as well as Shopify development companies, its easier than ever to improve the business. Here is more on how to identify these pillars.
- Define Marketing Goals
An apt understanding of what is the goal and what you are trying to achieve will help to measure how far you have come and what’s remaining behind. The goals that Shopify platform owners must have in mind are:
- Building long lasting relationships with clients
- Driving traffic
- Increasing client satisfaction, and
- Boosting revenue
- Segment the Audience
No product is made to cater the demand of 7+ billion people existing together on earth; therefore, segmentation is important.
In fact, the more granular is the approach, the more clarity your will have while designing the strategy. While segmenting the audience for your Shopify eCommerce store the following factors can be taken into consideration.
- Age
- Location
- Gender
- Income levels
- Interests
- Catering Through Multiple Channels
This is probably the most important concerns to take care of in advance. Which platform you should select will be determined depending upon what you are selling through your Shopify store and who are the targeted audiences.
In case, your audience falls in a younger age group opt for social channels like Instagram and Facebook, and Reddit.
Ways to Use Social Media for Shopify Success
Optimizing the Product/ Page Content for Shopify Store
Optimizing content of a Shopify eCommerce store implies optimizing content, meta tag, description tag, and every other such information that could play a part in boosting the overall sales.
It’s a process that might require you to contact a Shopify development company to reap all the benefits. Here is an example on how your title tag and meta should appear.
| IDS Logic- Your Trusted Technology Partner |
Title Tag
| A leading technology partner offering trusted technology solutions to businesses across diverse industries. |
Meta description
Optimizing Images on Shopify Product Page
Images play an important role in influencing customers to make a purchase. Considering the fact that customers can’t feel the product in person, it’s great to give them an extraordinary virtual experience that could encourage them for a purchase.
For optimizing mages, consider reducing image file size, compressing product image, optimizing alt text, and publishing only high-quality picture.
Writing for Customers not for Search Engines
Search Engines are user-centric and serve the most relevant information. This makes it crucial to write the most relevant information for the customers. Creating enticing titles that could engage the clients will help to gain the required attention.
Writing the Best Shopify URLs
A Shopify URL should include the same keywords as the title of its product page. It is a way to let search engine know that the pages are directly related to each other. This consistency is required to boost the rankings over the search engines as shown below.
Ideal URL:
www.example.com/face-cream/argan-anti-wrinkle-cream
Shopify’s URL:
www.example.com/products/argan-anti-wrinkle-cream
Why Leverage Social Media Platforms for Shopify Success?
Following are the reasons that state why social media platforms are important for Shopify Success:
- For Boosting Brand Awareness
Social media offers the right opportunity to business to reach to their customers through their Shopify website. Thus, integrating the social media goodness on your website ensures the product/services are reaching to a wider audience.
Social media can also be leveraged to promote brand value in order to establish a strong connection with the clients.
- For Increasing Engagement
Social media is all about connecting to audience on a deeper level. Responding to comments, enquiry, etc helps brand to engage with clients more profoundly. Social media is yet another exceptional channel to improve the services by getting regular feedback from the clients.
- For driving Traffic and Sales
Integrating Shopify into your stores is proven to increase the conversion rates. Social media is the apt channel to showcase not only the product but offer exclusive deals in order to increase customer loyalty. For example, while launching a new product over your Shopify store, you can add an exclusive offer with it.
Selecting the Right Social Media Platform
Today’s digital era offers the right opportunity through a plethora of impressive platforms. With so many platforms to decide from (which one should be integrated with your business) becomes a critical task. Therefore, let’s explore some of the most popular social channels to decide the most suitable from.
Facebook Integration
With more than 2.85 billion monthly active users, Facebook is a popular platform. With your Shopify integration with Facebook, it is much easier to showcase new products and get connected to the audience at a wider range. The best advantage is to get a Facebook Shop that allows customers to buy directly from the Facebook page. Another benefit is to run targeted ads.
Instagram Integration
Instagram offers the opportunity to provide high-quality images to showcase products of your Shopify store. This platform is great to reach younger audience base. Instagram offers the opportunity to use influencer marketing to reach new audience. Moreover, by partnering with influencers, their audience base can also be explored.
Twitter Integration
Twitter allows customers to reach to the audience in real-time. Twitter also offers the ability to use hashtags to cater to added number of audiences through eCommerce integration with Twitter. Using Twitter Ads is another benefit that comes with such an integration.
The Ending Words
Integrating social media into Shopify store can be a rewarding step for the business. It is also the right step towards building brand loyalty and increasing sales. However, the choice of your Shopify development company will be going to be a crucial factor in the success of your store.
