Magento is a leading eCommerce platform that offers excellent features and functionalities to set up an effective presence online. Many retailers have opted for Magento development due to this specific reason, which has greatly increase the market competition.
One of the biggest nightmare of any Magento store owner is the high cart abandonment rate. This is mainly because of the poor site navigation, which will ultimately lead to pushing your potential customers from your website, and loss of sales.
The sole aim of any Magento eCommerce website is to make it convenient for the customers to find the products, so they can quickly make a purchase. But, with a bad website search, they don’t get impressive results. Therefore, it is important to improve the standard Magento search.
Here are the useful tips to improve Magento website search:
Relevancy of Search Results
Relevant search results are crucial for inculcating trust in the visitor’s mind. They should be able to see the products that they want to purchase on your website. This will maximize the probability of their conversion, which implies higher sales performance.
Understanding Typos & Misspellings
While searching for the products, it is quite common to have spelling mistakes. Having a Magento website with misspellings tolerance enhance the user experience, and makes the visitors to stick around for a longer duration.
Auto-suggestions are helpful in saving a lot of time of the customers. With this feature, the visitors will be able to see the list of the relevant results after typing the first letter on the search box. It is a great function to add if your website is having multiple products to showcase.
The customers do not like to wait for long. If the search speed of your website is low, then it can annoy them. As a result, they will leave your website in no time. So, make sure that your search tab displays relevant search results faster.
Use Label & Synonyms
There are lots of customers who lands up on the page by using synonyms. So, it is advisable to add multiple search terms on your website search that your customers will type for the products.
To enhance your Magento site search, you can seek consultation from a Magento development agency. They have extensive knowledge of the Magento platform, and provide quality results in less time.