Detailing all the important aspects of Setting Up Google Analytics for Ecommerce to offer an inside view of the different attributes of the tool in this blog here.
Setting up Google Analytics for Ecommerce: A Complete Guide
As a valuable tool for Ecommerce, Google Analytics provides important insights about a lot of things for websites. All this information is important to track down user’s preferences over the website, find new customers and get conversions for the website. The post is going to talk everything about how to use Google Analytics for Ecommerce. We will also provide insightful details on how to set up google analytics for ecommerce. Let’s get started!
Before we go deeper into the topic and insights, let’s first start with knowing Google Analytics.
What is Google Analytics?
In most common terms, Google Analytics is a website analytics platform available for users free of cost. The paid version of the platform comes packed with various features and more advancements for users. The tool also provides information on website audience and user behaviours and their acquisition.
Getting to know Google Analytics will provide insightful information about the most important aspect of your website i.e. the traffic. The tool tells everything including from where the traffic is coming to finding other relevant information about a visitor. Additionally, the tool is a great help to prevent loss and gain new conversions.
For store owner having no prior experience or knowledge, Google Analytics can be quite challenging. To simplify the navigation, it is important to have the insights of the tool. For providing a detailed preview, we are illustrating a guide that covers everything you need to know.
From answering “how to setup google analytics for ecommerce” to understanding the essential reports you should regularly review as an ecommerce entrepreneur; this guide covers everything important aspect. Additionally. We have included some extra tips to help you maximize the benefits of the latest version of Google Analytics for ecommerce.
How to Set Up Google Analytics for Ecommerce?
Setting up google analytics for Ecommerce is easy. All you need to do is a few clicks; however, knowing the important steps is important here. In addition to this, the series of steps may increase or decrease depending upon the choice of platform for which you need to install Google analytics for.
Let’s now focus on how to setup google analytics for ecommerce!
Step 1: Sign up for Google Analytics
To start using Google Analytics, you need a free Google account. If you already have a Gmail account, you can use it. Otherwise, you need to create a new Google account. Once that is set up, head over to the Google Analytics website and click the button in the upper-right corner to start your installation.
Step 2: Set up an account and your first property
This step includes two different scenarios. Here is the explanation of both.
Scenario 1st: When you are starting from scratch
Signing into Google Analytics will take you to create an account. This will require you to set up a new profile. This will help to track the ecommerce site analytics. To set up the account either use your name or the business name. to add first property, click “Next”.
Scenario 2nd: When you are not starting from scratch
Having a Google Analytics accounts already will save time and take you directly to create the new property. This is easy to done by selecting “Admin”, then “+Create Property” under the “Property” column.
On further screens, you need to add a name, currency and reporting time zone for your new property. Google Analytics reports a user visit based on the time zone you select, even if it differs from the user’s time zone. It automatically updates reporting time zones for daylight savings time. Next, you need to enter the industry category and the size of business. after that tap on “create” and accept the terms and services.
Step 3: Install your Google Analytics tag on your website
Once the data is ready for your property, it is now time to add a tag on the website. This will help to track visitors and their time duration on the website. This will also require you to install the Google and YouTube app.
In case you do not have the Google and YouTube app installed, follow the direction. Navigate to your “Online Store Preferences” and tap “Update account” in the Google Analytics. The next prompt will help to install the Google and YouTube app. After this you need to tap “Connect your Google Account”. Now it is time to select your Google Analytics 4 property from the drop down menu, and connect your property.
In case you have the Google & YouTube app installed you can directly go into the app and choose “Optimize Your Business with Google Analytics” home card. Now select your Google Analytics 4 property, and connect your property.
Step 4: Setting up Conversion Actions and Audiences
In case, you are starting from the very beginning it will be a good move to Google Analytics 4 property to Google Ads. Further enable personalized advertisement. This will make your audience available in your shared library on Google Ads.
After this, you can include the Google Analytics 4 audiences in your campaign or ad group by navigating to the “Audiences” section and selecting them as part of your targeting options.
In case, you are using Universal Analytics audiences, it is important to migrate the audience to your Google Analytics 4 Property.
Step 5: tracking Conversions through Events
People who are new to Google Analytics will need to notice conversions are easy to measure through events. With this you need to identify an event that will help to measure every user interaction. You can also mark the event as a conversion within Google Analytics.
It is important to note that Universal Analytics conversions were used to measure by setting goals in ecommerce transactions.
How to Use Google Analytics for Ecommerce?
When using basic ecommerce tracking Google Analytics, it is easy to get transaction and details on revenue data. With enhanced ecommerce tracking, you will get additional information about users and their specific behaviour. This is also possible for different products at different stages on visitor’s journey.
Specific for Shopify development, it is easy to understand; how to set up google analytics for ecommerce. Under Shopify navigate to Online Store > Preferences to ensure all the desired data is available as needed.
Essential Google Analytics report components for ecommerce.
There are various categories that fall under Google Analytics reports. These measures are important to have knowledge about in order to customize them further. Here is a brief take on report categories in Google Analytics. These are broken down in the menu on the left side.
Real-time reporting
When using google analytics for ecommerce website, real-time reporting is critical to what’s going on in the site at present. It also shows the number of active visitors on the site. The tool also gives information on from where users are coming and which page they are visiting.
Acquisition report
Acquisition report provide historic view of campaigns, location from where the traffic is coming, details on conversion and revenue to mention a few.
Engagement report
Engagement reports reveal how visitors interact with your website, highlight your most popular pages, and track the events they trigger, such as scrolling to the bottom or clicking “Add to Cart.”
Monetization report
Monetization reports provide insights into how your website generates revenue, including the number of purchasers and the total income earned.
Retention report
Retention tracks the number of returning visitors to your website and provides insights into their engagement and buying behaviour.
Attribution report
Attribution reports map your website visitors’ interactions with your marketing campaigns on their journey to purchase, highlighting your most impactful touchpoints.
Growing Ecommerce Business in The Right Direction with Google Analytics
Understanding the fundamental metrics of Google analytics is critical to understand how to use google analytics for ecommerce. The tool is an absolute offering for growing ecommerce on scale. Knowing the small details about google analytics for ecommerce website will help in providing insightful website details. This will help to grow the website in the right direction while taking care of all the important website aspect. While using the tool for growing your ecommerce business will help you to know every important aspect that will help in further growth.