Don't have any idea on how to add related product block to Magento 2? Know every detail of the same here.
Adding Related Product Block to Magento 2: Different Methods Explained
Enhancing the shopping experience for your customers is key to increasing sales and customer satisfaction. Magento 2 ‘s Related Products feature is a powerful tool that can help achieve this goal. When considering Magento development, ensure strategically showcasing related items from your catalogue, you can effectively guide customers towards additional purchases, thereby boosting the average order value.
This comprehensive guide is designed to assist you in leveraging Magento 2’s Related Products feature to its fullest potential. You’ll learn how to set up and manage related products. The blog also contains details on adding items to your store to enhance the overall shopping experience. Additionally, this guide will walk you through the process of adding and removing related products, ensuring that your store’s catalogue remains dynamic and relevant.
One of the key advantages of choosing a Magento Agency in Leeds for Magento 2’s Related Products set up is its versatility. You’ll discover the different product types available in Magento 2 and how each can be used to showcase related items effectively. Whether you’re selling clothing, electronics, or home goods, this guide will help you tailor your related products strategy to suit your specific product offerings.
Different Products Type in Magento 2 Explained
Magento 2 offers three distinct product types: related, upsell, and cross-sell. These product types play a crucial role in enhancing marketing campaigns. It thus ultimately helps to increase online sales.
Positioning each product type strategically within your Magento 2 store can greatly enhance their effectiveness. They serve as valuable marketing tools for boosting sales without requiring technical complexity. Let’s discuss these types one-by-one:
Related Products
Related products offer customers a curated selection of items that complement what they’re already interested in. These suggestions are based on common purchasing patterns, making them more likely to appeal to the customer. With just a click of a checkbox, customers can easily include these related products in their shopping cart, streamlining the shopping experience.
When it comes to where these related products appear on your website, the placement can vary depending on your theme and page layout. You have the flexibility to place them at the bottom of the page or in the sidebar. For example, in a two-column layout, it’s common to find the Related Products block in the right sidebar. This strategic placement ensures that these complementary items are prominently displayed, increasing the likelihood of additional purchases.
Up Sells
Upsell products are enticing alternatives that may better suit your customers’ needs. These items often boast higher quality, greater popularity, or better profit margins. Positioned strategically on the product page under the heading ‘You may also be interested in the following products,’ upsell products capitalise on the human inclination to seek the best available option. Services from a leading Magento development and Magento maintenance and support agency will enhance the service scope.
Cross-sells
Cross-sell items are strategically placed near the checkout line. They are placed for tempting customers with complementary products they might not have considered. In your Magento 2 store, these items make a timely appearance just before customers proceed to checkout, enticing them to add more to their carts.
Let’s Now Have a Look At How to Add Related Products to Magento 2!
Method 2: Vanilla Magento 2 Setting
1st Step: Navigate to Catalogue > Inventory > Products
2nd Step: Elect and find the required product from the list and then tap Edit button
3rd Step: Locate Related Products, Up-Sells, and Cross-Sells section and Open the same
4th Step: Tap on Add Related Products button
5th Step: Use Filters to search products that you would like to display as related. Now tap on the checkbox to select them
6th Step: Now Click the Add Selected Products button to save the product
Now Let’s Have a Look at the Second Method
Method 2: Automatic Related Products
The Automatic Related Products extension offers a convenient way to enhance your Magento store by automatically adding related products to any CMS page. This extension not only improves Magento’s product search capabilities but also enhances the overall browsing experience for your customers.
After the installation and plugin setup, the next step is, Catalogue > Related Products > Related Products Rule and create a new rule. It is now time to define block position on the page. This means you need to define to what products you want to add this block. It also means defining what items should or should not be displayed as related products on Magento 2 frontend.
In Conclusion
Integrating Magento 2 related products is a simple yet powerful way to elevate the customer experience and drive sales. This approach ensures that customers discover relevant items. This leads to increased additional purchases and higher average order values. The tutorial comprehensively covered the step-by-step process of adding and removing related products, upsells, and cross-sells. These valuable insights into configuring related product blocks work the best when you have assistance of a Magento development agency.
