Magento has always been the most preferred platform for online retailers and ecommerce website developers. The platform has gained much popularity in the past few years for its highly advanced features and extensions, which help to make a Magento development website secure, scalable and robust. One most remarkable feature is the Progressive web apps for the Magento websites. Developers can easily access the set of tools to create online stores that run like applications.
What is PWA (Progressive Web Applications)?
PWA is the next big thing in the ecommerce industry and this topic has become the core of many conversations around Magento 2 development and the introduction of the headless concept. PWA is a website having the features of a mobile application. It can be installed on any mobile device and access it just like an app. But unlike the mobile application, PWA doesn’t have to be downloaded from any app store or play store. They can be installed on desktops having the look and feel of an app.
Magento 2 progressive web application is the amalgamation of all the best features of both the mobile and the website. It uses the browser capabilities when implemented on the Magento website, it gives the best user experience without losing the robustness of the web.
Why is it worth to invest in PWA for your Magento 2 website development?
Both PWA and Magento can bring in about a plethora of benefits to the ecommerce website. If you have an online business, you can hire a Magento development company in the U.K. and convert the Magento website into a mobile application by using the PWA Studio.
This is a vital factor that all online stores consider. If a mobile site takes about two or three seconds more to load, then there will be a 53% drop in the mobile visits. In simple words, the customers will leave the site if it takes a longer time to load. It is here that PWAs play a major role as they are remarkably fast. The reason behind its becoming faster is the browser level caching.
Cost Effective M-Commerce:
With Magento ecommerce turning to m-commerce, no ecommerce can make great profits if it is not mobile responsive. Building and maintaining the native apps in order to serve the m-commerce benefits is an easy process to opt. Since people prefer to use mobile devices to search and shop, a PWA ecommerce application can offer you a solution to make the most of mobile commerce.
Works on Offline Mode:
In a PWA Magento website, when a page is loaded for the first time, all the important feature like the UI for the website is loaded and then after the first launch of the app, the components are saved in the cache memory in the device. So for the coming subsequent time, the total loading of the site is not needed as the cached memory will work in the offline mode also.
No Need of Extra SEO:
Once you have decided to develop a PWA for your Magento website, you no more have to worry about the effect of PWA on your search engine optimization techniques. The site is optimized and there is no need of any extra effort to rank the site. The search algorithms have not specified any specific SEO requirements for the PWAs and the crawlers can crawl through it as it would do through any other website.
Send Push Notifications to Increase User Engagement:
Like native applications, PWAs also allow sending of push notifications to the users once it is installed on a particular device. This gives an advantage to the ecommerce business owners as they can constantly communicate with the users to keep them engaged. It is by sending the offers and discounts and order tracking information through push notifications in PWAs, that Magento ecommerce owners can increase their conversion rates. Thus, push notifications are one of the best practices to drive the user engagements.